Powering growth

Group digital marketing executive

Location: Remote (preferred locations Northamptonshire/ Milton Keynes)
Reports to: Group CEO
Salary: £30,000 pa, depending on experience

Join a growing team making a real impact

 At impact HR, and across our associated group companies, we are building a scalable, data-led digital infrastructure to support growth across multiple brands, services and regions.

We are creating a new Group Digital Marketing Executive role to provide specialist technical digital capability across the group. This role is focused on SEO performance, analytics, geo-targeting, ICP targeting, automation and lead-generation platforms.

It is a hands-on, technical position designed to strengthen how our digital systems perform, convert and inform decision-making.

Why this role matters

As the group grows, effective marketing depends less on volume of activity and more on:

  • Search authority and keyword visibility
  • Accurate data, attribution and insight
  • Targeted digital journeys aligned to geography and Ideal Client Profiles (ICPs)
  • Reliable automation and lead-generation infrastructure

This role ensures the group’s digital estate is technically optimised, measurable and scalable, providing leaders with confidence in where leads come from, which markets perform, and which ICPs convert.

 

 

Submit your CV for the role of Group digital marketing executive

    What you will be doing

     You will work across impact HR and associated group companies, delivering technically focused digital marketing activity and supporting the performance, optimisation and measurement of our digital platforms.

     Digital marketing

    •  Provide group-wide technical digital marketing support across multiple brands
    • Ensure SEO, GEN AI search, analytics, automation and lead-generation platforms operate to a consistently high standard
    • Maintain alignment between digital performance activity and group growth priorities
    • Stay abreast of the changing digital landscape and adapt to changing patterns
    • Ensure digital systems, tools and data are reliable, accurate and well governed

    Your day to day will include:

    • Search engine optimisation, rankings and authority

      • Own and manage SEO performance across all group websites
      • Conduct keyword research, competitor benchmarking and opportunity analysis using SEMrush
      • Track and report on SEMrush Authority Score, site health and visibility metrics
      • Monitor and maintain keyword rankings for priority commercial, sector and service terms
      • Support geo-targeted SEO, including location-based pages and regional visibility
      • Implement on-page SEO improvements including metadata, internal linking, schema and site structure
      • Manage and optimise WordPress SEO using Rank Math, ensuring consistent best practice

    • Website platforms, CMS and technical implementation

      • Proficient in WordPress, with responsibility for maintaining and updating group websites
      • Confident managing themes, plugins and page builders
      • Implement structural, SEO and performance improvements directly within the CMS
      • Comfortable making routine HTML and CSS changes to support layout, accessibility, SEO and tracking
      • Implement and maintain schema markup, internal linking and metadata frameworks
      • Test, validate and document website changes

    • Website performance, analytics and behavioural insight

      • Analyse website performance using Google Analytics (GA4)
      • Configure and maintain Google Search Console across group domains
      • Use Microsoft Clarity to analyse user behaviour, heatmaps and session recordings
      • Identify friction points affecting engagement, navigation and conversion
      • Analyse performance by geography, traffic source and ICP segment
      • Support continuous optimisation informed by data and insight

    • HubSpot, customer journeys and automation

      • Support and optimise HubSpot as the group’s CRM and marketing automation platform
      • Configure tracking, properties and reporting to support geo-targeting and ICP analysis
      • Map, analyse and optimise customer journeys from first interaction through to enquiry
      • Support the build, testing and optimisation of automated workflows and lead-nurture journeys
      • Monitor funnel performance, drop-off points and conversion rates by region and ICP
      • Ensure consistency of journey logic and data structure across group brands

    • Lead generation platforms and integrations

      • Maintain and manage ScoreApp assessments and lead-generation journeys
      • Ensure ScoreApp logic supports ICP identification, segmentation and scoring
      • Align ScoreApp data capture with HubSpot reporting and automation
      • Support and maintain other third-party lead-generation tools and add-ons
      • Ensure accurate data flow into CRM and reporting systems

    • Paid search, geo-targeting and ICP optimisation

      • Support and manage Google Ads, and LinkedIN Ads and other paid search activity
      • Support geo-targeted paid campaigns aligned to priority regions and markets
      • Monitor performance, budgets and ROI by location and intent
      • Identify optimisation opportunities to improve lead quality and ICP relevance
      • Ensure paid activity aligns with SEO strategy and customer journeys

    • Reporting, insight and optimisation

      • Produce regular digital performance reports at brand and group level
      • Report on:
        • SEO visibility, authority score and keyword rankings
        • Geographic performance and regional demand
        • ICP-level traffic, conversion and lead quality
        • Customer journey progression and drop-off points
        • Cost per lead and attribution
      • Translate data into clear, evidence-led recommendations for improvement

    • Third-party developers and technical partners

      • Liaise with third-party developers, web agencies and platform providers where required
      • Prepare clear technical briefs, acceptance criteria and validation checks
      • Review, test and sign off technical changes prior to release
      • Ensure changes align with SEO, analytics, geo-targeting and performance requirements

    • Business development and networking

      • Support at local and regional events as required
      • Any other duties as required

    About You

    You are analytical, technically confident and commercially aware. You are comfortable working with data, platforms, targeting and optimisation, and you prefer hands-on technical delivery over coordination-only roles.

    You value structure, measurement and evidence over opinion-led marketing.

     

     

     

    • You will likely bring:

      • 18 months+ experience in a technical digital marketing role
      • Hands-on experience with:
        • SEMrush (authority score and keyword tracking)
        • Google Analytics (GA4) and Google Search Console
        • Google Ads (including geo-targeted activity)
        • Microsoft Clarity
        • Rank Math
        • HubSpot (analytics, automation and segmentation)
        • ScoreApp or similar lead-generation platforms
      • Proficiency in WordPress
      • Strong understanding of SEO, geo-targeting, ICP segmentation and attribution
      • Experience working with developers or technical partners
      • Accuracy and attention to detail
      • Excellent prioritising and time management skills
      • Proficiency with MS 365
      • Experience with CRMs
      • A solutions-focused, commercially aware mindset
      • Application of data protection and confidentiality

       

    • What Success Looks Like (First 12 Months)

      • You have developed strong relationships with the team and third-party suppliers
      • Improved SEO authority score and keyword rankings across group brands
      • Clear visibility of regional demand and geo-based performance
      • Stronger alignment between digital traffic and priority ICPs
      • Improved conversion rates through journey and targeting optimisation
      • Lead-generation tools operate reliably and integrate cleanly with HubSpot
      • Senior leaders trust digital insight to inform commercial decisions

    What We Offer

    • Competitive salary and benefits
    • Flexible working
    • Supportive, values-led team culture
    • Progression pathways and professional development

    Ready to shape the future with Impact? 

    We are looking for digitally skilled professionals who want to make a measurable impact, not just deliver activity. This role is about building strong digital foundations, improving performance through insight, and enabling growth across impact HR and our associated group companies.

    Apply today and help shape the future of impact HR.

    Apply for role

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