Greg Guilford, Group Chief Executive Officer

Greg Guilford is the Group CEO of impact HR and brings over 20 years of experience leading and shaping people strategies that drive business growth. With a background spanning consultancy, senior HR leadership, and strategic advisory, Greg has worked with SMEs, corporates, and fast-growing organisations to align their people, culture, and operations with long-term success.

Before founding impact HR, Greg spent 17 years as CEO of a national HR consultancy, where he successfully scaled the business, delivered award-winning client service, and led several mergers and acquisitions. His experience gives him a unique perspective on the challenges business leaders face — from compliance and employee relations through to culture, engagement, and leadership development.

At impact HR, Greg combines strategic insight with hands-on pragmatism. He supports leadership teams with organisational design, workforce planning, and HR transformation while ensuring compliance and best practice remain at the core. He is particularly passionate about helping SMEs unlock growth through their people, building scalable systems and cultures that are both resilient and future-focused.

Greg is also active in the wider business community, serving as a Non-Executive Director and advisor to organisations tackling workforce, technology, and growth challenges. He regularly writes and speaks on HR, leadership, and SME strategy, sharing practical insights for business owners and HR professionals alike.

Fun Fact

Outside of work, Greg enjoys travelling to new destinations, investing in property, exploring the potential of emerging technologies, and spending time with his family (and two energetic dogs).

See what Greg's been sharing in the Impact Hub

  1. The Taylor Swift staff bonus story
  2. impact HR welcomes Juliet Irving as Director of HR Operations
  3. Expanding HR consultancy with real impact in Leeds
Greg Guilford

Feedback From Our Clients Discover how the team at impact HR make a difference

Quotation

Highly recommend impact HR (previously Kingswood Group) right from first contact the service has been top class. All communication was streamline and professional even through zoom meetings. I will be using more services in the future and certainly recommend to other businesses

Lee Goddard | Director | Stanway Building Solutions

Quotation

Huge thank you to impact HR (previously Kingswood Group) for all…

Huge thank you to impact HR (previously Kingswood Group) for all your help, particularly Gemma who was always on hand with a clear, friendly, unbiased approach. We wouldn’t hesitate to come back 🙂

Nicky Sheppard | Head of Client Relationships & Compliance | CLS Money

Quotation

We couldn’t be happier with our experience working with impact HR (previously Kingswood Group) . From start to finish, the service has been outstanding. Laura, in particular, has been nothing short of exceptional—professional, personable, and always one step ahead.

Her communication is clear and timely, and she consistently goes above and beyond to ensure everything runs smoothly.

What truly sets impact HR (previously Kingswood Group)  apart is their genuine commitment to understanding our needs and delivering tailored solutions with efficiency and care. It’s rare to come across a team so dedicated, and Laura is a true credit to the business. We look forward to continuing our partnership and would recommend impact HR (previously Kingswood Group) without hesitation.

Scott Norville | Managing Director | Silverstone Leasing

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