Greg Guilford is the Group CEO of impact HR and brings over 20 years of experience leading and shaping people strategies that drive business growth. With a background spanning consultancy, senior HR leadership, and strategic advisory, Greg has worked with SMEs, corporates, and fast-growing organisations to align their people, culture, and operations with long-term success.
Before founding impact HR, Greg spent 17 years as CEO of a national HR consultancy, where he successfully scaled the business, delivered award-winning client service, and led several mergers and acquisitions. His experience gives him a unique perspective on the challenges business leaders face — from compliance and employee relations through to culture, engagement, and leadership development.
At impact HR, Greg combines strategic insight with hands-on pragmatism. He supports leadership teams with organisational design, workforce planning, and HR transformation while ensuring compliance and best practice remain at the core. He is particularly passionate about helping SMEs unlock growth through their people, building scalable systems and cultures that are both resilient and future-focused.
Greg is also active in the wider business community, serving as a Non-Executive Director and advisor to organisations tackling workforce, technology, and growth challenges. He regularly writes and speaks on HR, leadership, and SME strategy, sharing practical insights for business owners and HR professionals alike.
Fun Fact
Outside of work, Greg enjoys travelling to new destinations, investing in property, exploring the potential of emerging technologies, and spending time with his family (and two energetic dogs).
Feedback From Our Clients Discover how the team at impact HR make a difference
Highly recommend impact HR (previously Kingswood Group) right from first contact the service has been top class. All communication was streamline and professional even through zoom meetings. I will be using more services in the future and certainly recommend to other businesses
Lee Goddard | Director | Stanway Building Solutions
Huge thank you to impact HR (previously Kingswood Group) for all…
Huge thank you to impact HR (previously Kingswood Group) for all your help, particularly Gemma who was always on hand with a clear, friendly, unbiased approach. We wouldn’t hesitate to come back 🙂
Nicky Sheppard | Head of Client Relationships & Compliance | CLS Money
We couldn’t be happier with our experience working with impact HR (previously Kingswood Group) . From start to finish, the service has been outstanding. Laura, in particular, has been nothing short of exceptional—professional, personable, and always one step ahead.
Her communication is clear and timely, and she consistently goes above and beyond to ensure everything runs smoothly.
What truly sets impact HR (previously Kingswood Group) Â apart is their genuine commitment to understanding our needs and delivering tailored solutions with efficiency and care. It’s rare to come across a team so dedicated, and Laura is a true credit to the business. We look forward to continuing our partnership and would recommend impact HR (previously Kingswood Group) without hesitation.
Scott Norville | Managing Director | Silverstone Leasing
meet the team that drives impact hr Real people. Real expertise. Real impact.
Our team combines HR expertise with a practical, people-first approach. Get to know the experts who’ll work alongside you to support your business and your people.
She began her career working within a chartered accountancy firm before taking time out to raise her family. Wanting greater flexibility and balance, she went on to establish her own accountancy practice, supporting a wide range of clients. Over the... Read more
Amber Shoyer is a Group Digital Marketing Executive at Impact HR, supporting multiple brands across the group with their marketing strategy, and day to day activities.
Grace Jermy is a CIPD-qualified HR professional specialising in employee wellbeing, onboarding, and employee relations, supporting organisations to build positive workplace cultures.
James is an HR professional with over four years of experience in employment relations, HR automation, and employment law. He holds both a BSc and MSc in Human Resource Management and is CIPD Level 7 qualified.
With over 23 years’ experience in HR and Employment Law, Julie Dawson is a trusted and well-respected HR Consultant based in Leeds, supporting SMEs across Yorkshire with practical, people-centred solutions.
HR Consultant and Associate CIPD member. Laura Wright specialises in employee relations, investigations, and HR support for SMEs across multiple industries.
Mellissa Charles has 25 years experience in the HR profession and holds a BA Hons degree in HR Management, a Postgraduate Diploma in Employment Law and is a Chartered Member of the CIPD.
Paul Addy, is a HR Consultant and Fellow of the Chartered Institute of Personnel and Development. With over 30 years’ experience in HR, and senior roles for companies including Barclays, GE and ASDA, he is passionate about helping businesses grow through development of a positive people culture.
We’re always open to hearing from HR professionals who share our values. If you’re passionate about supporting businesses and making a difference, we’d love to hear from you.
MORE WAYS WE CAN SUPPORT YOUR BUSINESS Flexible services to complement your retained HR package
Retained HR Support
With our retained HR service, you get unlimited advice, bespoke documentation, and hands-on case management — all for a fixed monthly fee that keeps you compliant, confident, and free to focus on growth.
Sometimes you don’t need ongoing HR support — you just need the right advice, or the right documentation, exactly when the situation calls for it. Our Pay As You Go (PAYG) HR services give you the flexibility to access expert support without committing to a retainer.
Empower your team with elearning designed specifically for small and medium-sized businesses. Our carefully curated course bundles provide the tools to ensure compliance, boost productivity, and build a thriving workplace culture. With flexible, CPD-accredited elearning courses, your staff can train anytime, anywhere.
SMEs face unique challenges when it comes to managing people. Our HR services give you the confidence to stay compliant and the freedom to focus on what matters most — running and growing your business.
The right HR software (also known as HRIS or HR systems) helps UK SMEs save time, stay compliant, and create a seamless employee experience. From onboarding and absence tracking to performance management and payroll, HR software powers a more effective HR function.
At impact HR, we understand that no two organisations are the same. That’s why our training is never off-the-shelf — it’s designed around your people, your challenges, and your goals.
We believe employee wellbeing isn’t a “nice to have” — it’s a business essential. When your people feel supported both in and out of work, they’re more engaged, motivated, and resilient. Our Employee Wellbeing services are designed to help you protect and enhance the wellbeing of your team through practical, evidence-based solutions that improve attendance, performance, and overall workplace culture.
Keeping your workplace safe and compliant is not optional – it’s essential. We provide practical health and safety support that helps you meet legal requirements, reduce risks, and create a safer environment for your employees and visitors. Whether you need ongoing retained support, one-off projects, or specialist training, our team of experts are here to give you confidence and peace of mind.
Not every HR need fits into ongoing support. That’s why we offer tailored HR projects to help you manage complex issues, deliver change, and strengthen your people strategy. From restructures to EDI support, we provide expert guidance to keep your business compliant and moving forward.
Leicester: 6 St. Georges Way, 3rd Floor, St. George’s House, Leicester LE1 1QZ London: 167 City Road, London EC1V 1AW Leeds: Building 3, City West Business Park, Gelderd Rd, Holbeck, Leeds LS12 6LN Essex: Halford House, 2 Coval Lane, Chelmsford, England, CM1 1TD